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Stanford has a research project focused on Web Credibility
http://www.webcredibility.org
The research is geared towards understanding what leads
people to believe what they find on the Web.
As part of the project, they are:
-- Performing quantitative research on Web credibility.
-- Collecting all public information on Web credibility.
-- Acting as a clearinghouse for this information.
-- Facilitating research and discussion about Web credibility.
-- Helping designers create credible Web sites.
They offer some papers (PDF files) on their site
on their research so far, including:
-- The Elements of Computer Credibility:
-- Credibility and Computing Technology:
-- What Makes A Web Site Credible?
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