FODREAMS.COM: Web Credibility

Web Credibility

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Stanford has a research project focused on Web Credibility

http://www.webcredibility.org

The research is geared towards understanding what leads people to believe what they find on the Web.

As part of the project, they are:

-- Performing quantitative research on Web credibility.
-- Collecting all public information on Web credibility.
-- Acting as a clearinghouse for this information.
-- Facilitating research and discussion about Web credibility.
-- Helping designers create credible Web sites.

They offer some papers (PDF files) on their site on their research so far, including:

-- The Elements of Computer Credibility:
-- Credibility and Computing Technology:
-- What Makes A Web Site Credible?