Just as your business can't be everything to everybody, you should structure your company's enewsletter following the same rule. It is your most powerful 
 PR and marketing tool. Unleash its viral potential by providing your readers with information worth passing on to their collegues. I recently gave my 
 enewsletter a makeover. Give your publication one by following these simple tips:

      Relaunch it to create a buzz. 

      Give it a striking new name. 

      Refocus the content to reflect the products and services that your company provides.

      Write short problem solving articles that feature your products and services to demonstrate their usefulness.

      Provide powerful supplemental resources and tips that enhance the usefulness of your products and services. 

      Eliminate unnecessary ads. Your publication's main purpose is to promote YOUR business. Subscribers should not have to scroll through 3 or more 
      ads to read your publication's content. It is total turn off.

      Create a "What's New" section. Inform your subscribers about your new products, services and company events. Create news to keep your 
      subscribers excited.

      Create a special discount or free trial offer every month. Set a 5 to 7 day deadline to redeem it to encourage quick action.

      Everyone loves to be in the spotlight. Showcase one of your clients every month. Introduce a staff member to highlight their expertise.

 Business Worksheet to Refine Your Company's eNewsletter and Increase Its Viral Potential

 1.] Date for your enewsletter relaunch.

 2.] Think of a new name for your enewsletter.

 3.] What problem(s) does your business solve for your clients? 

 4.] Create at least 4 powerful headlines to showcase the main articles for your upcoming issues. Tip: Use a question for your headline - Do YOU Need A 
 PR Makeover To Make YOURSELF Newsworthy?

 5.] Make a list of unique resource information your target audience would find useful. Example: PR Savvy Female Entrepreneur 
 (www.womensnewsbureau.com/PRenewsletter.htm), a monthly enewsletter published by the Women's News Bureau, provides a list of special days, 
 weeks, and months businesswomen can incorporate into their press releases to make them newsworthy.

 6.] Think of special discounts or trial offers for each of your products and service that you can offer to your subscribers. Remember that they have to be 
 exciting enough for them to pass your newsletter on their business associates.

 Fee

 The Women's News Bureau can coach you on how to design and construct a professional 200 - 300 word news release or business profile for only $65. 
 Busy businesswomen can hire us to write their news release or business profile for only $85 (one page 250 - 300 words). Discounts are available for 
 companies that need three or more business profiles for their staff. The Women's News Bureau is available to edit press releases, bylined articles, web 
 content, and promotional letters. The fee is $35 an hour with a $35 minimum. 
 

Jerrilynn B. Thomas, owner of the Women's News Bureau (www.womensnewsbureau.com) and Women's Media Desk (www.womensmediadesk.com), specializes in PR makeovers. If you would like a PR makeover to make yourself more newsworthy, contact her at jerrilynnb@womensnewsbureau.com .

Do YOU Need a PR Makeover to Make YOURSELF Newsworthy? 
Contact the Women's News Bureau http://www.womensnewsbureau.com 
Parent Company: Savvy Atlanta Female Entrepreneur 
445 River Rd. 
Jonesboro, GA 30236 
(770) 603-6521