Newsworthy Press Materials

          Impress the Media by Sending Them a News Release or Business Profile That Excites Their Audience

 The Women's News Bureau can coach you on how to design and construct a professional 200 - 300 word news release or business profile. Yes, there is 
 an art to writing a newsworthy PR piece. You will get assistance with:

      Finding a business date to associate your PR piece with or selecting an exciting news angle to increase its newsworthiness. See the sample press 
      release below. View sample business profiles by clicking on the "Business Profile" link on the menu.
      Selecting information to include in your PR piece. 
      Wording and formatting your PR piece. 
      Polishing your PR piece. 

      Telecommuter Appreciation Week is February 26 - March 4

      Local Businesswoman Provides Metro Atlanta Businesses with Information on How Telecommuting Can Benefit Them and Their 
      Employees

      Snellville, GA -- Virtual assistant Carolyn Akens, owner of Akens Business Essentials, regularly researches topics online for executives, 
      Fortune 500 companies, and small businesses. Telecommuting is a very popular topic. "It isn't a new idea. Telecommuting is a work option 
      practiced in Australia, Belgium, Canada, England, France, Japan, Netherlands, New Zealand, Scandinavia and the United States," says 
      Akens. According to Link Resources, a New York based research firm, 7.6 million American workers are telecommuting and the number is 
      growing every year. 

      "The media has promoted carpooling and Marta as a solution to metro Atlanta's air quality problems. If more of them took advantage of 
      telecommuting as an option for their employees, it would truly reduce traffic," says Akens. Telecommuting allows selected employees to work 
      from home one or two days a week, thus eliminating the commute trip. Contrary to popular thinking, telecommuting doesn't demand a big 
      investment in high-tech equipment and offers many advantages to the organization, employee and community. 

      Most telecommuters work from home one or two days a week and in their offices the rest of the time. However, some work at home up to 
      five days each week while others telecommute only on an occasional or project-specific basis. 

      Telecommuting, also called telework, offers many benefits to a company, the employee and their community. Just a few are listed below. 

      COMPANY BENEFITS: 

      - Decreases turnover 

      - Expands labor market 

      - Increases productivity 

      - Provides competitive edge in recruiting 

      - Reduces absenteeism and sick leave usage 

      - Reduces office and parking space requirements 

      EMPLOYEE BENEFITS: 

      - Decreases stress 

      - Improves job satisfaction 

      - Decreases commute hours, cost and frustration 

      - Provides opportunity to balance home and work life 

      - Increases safety at home and in the community 

      - Decreases clothing and restaurant lunch expenses 

      COMMUNITY BENEFITS: 

      - Decreases air pollution 

      - Reduces rush hour traffic 

      - Increases safety in the neighborhood 

      - Increases job opportunities for the homebound 

      - Conserves energy resources 

      A software programs that make telecommuting easy without having to get too technical is Symantec's PCAnywhere. This program enables 
      you to connect to your employers system remotely. If you use software that you will be able to download, or that you already own then you 
      don't worry about remote access issues. You will be able to forward information by fax and email, or deliver hard copies to the office. 

      JOBS FOR TELECOMMUTERS: 

      Analysis, typing, research, data entry, writing, drafting, editing, evaluation, graphics, preparing budgets, preparing/maintaining contracts, 
      project management, record keeping, computer programming, spreadsheet analysis, word processing, design work, coaching, public relations, 
      marketing, etc. 

      Akens has a compiled a list of telecommuting resources on her site ( www.akens.com ). Akens Business Essentials provides not only Internet 
      research services but a variety of other support services. They include information processing, database management, marketing support, and 
      virtual administration coaching. Akens is available at carolyn@akens.com or 770-982-3508 to answer any questions about telecommuting or 
      any of other many services.

 Businesswomen who want to be really successful don't sit and wait for news to happen. They MAKE news! This fantastic service is perfect for 
 businesswomen who want to heighten awareness about their business but are on a budget. Everything is conveniently done via email. Clients are given a 
 detailed interview form to fill out. The information gathered is then used to design and construct their news release. 

 Fee

 The Women's News Bureau can coach you on how to design and construct a professional 200 - 300 word news release or business profile for only $65. 
 Busy businesswomen can hire us to write their news release or business profile for only $85 (one page 250 - 300 words). Discounts are available for 
 companies that need three or more business profiles for their staff. The Women's News Bureau is available to edit press releases, bylined articles, web 
 content, and promotional letters. The fee is $35 an hour with a $35 minimum. 
 

Jerrilynn B. Thomas, owner of the Women's News Bureau (www.womensnewsbureau.com) and Women's Media Desk (www.womensmediadesk.com), specializes in PR makeovers. If you would like a PR makeover to make yourself more newsworthy, contact her at jerrilynnb@womensnewsbureau.com .

Do YOU Need a PR Makeover to Make YOURSELF Newsworthy? 
Contact the Women's News Bureau http://www.womensnewsbureau.com 
Parent Company: Savvy Atlanta Female Entrepreneur 
445 River Rd. 
Jonesboro, GA 30236 
(770) 603-6521