| Disclaimer: We do not propose to have all the answers
nor represent ourselves as legal advisors. Any information provide in the
Field of Dreams site is meant to assist our growing businesses, not to
place ourselves in legal battle. Enter at your own risk! All comments are
welcome. Please address questions and comments to Deb
Nyberg, Webmistress .
Media Kit Tips
Package and Distribute Your Media Kit Like a Pro
Your profile, bio, and fact sheet should be printed on company
letterhead and placed in an elegant two pocket folder. Complete your media
kit by including
a pitch letter, your photo, brochure, ad insert, company newsletter,
2 business cards, most recent and pertinent articles (up to three), press
relesses, and a
personalized promotional item if your budget can handle it. Other
items include:
Testimonials Sheet
Exclusive sample article for them to
use
Charity work
Recent awards
A list of your upcoming events
A list of sample interview questions
that you feel would be make a good article
Develop a media list comprised of editors and reporters who are
interested in your business industry. Blindly sending your media kit out
will only get it
trashed and your business blacklisted. Editors and reporters
have a long memory.
Before sending your media kit, request the editorial calendar
and writers guidelines for each of the publications on your media list.
Keeping your media list
current is also important. Just because the editor or reporter
was there last month, doesn't mean they are still there. They change jobs
and beats quite
frequently.
Place your media kit in an attractive envelope. Create a special
label that includes a compelling question and let the reporter know that
they can find the
answer inside. For example: How Can A Businesswoman With Only
A Little Web Knowledge Take Advantage of Viral Marketing? The answer can
be
found inside.
Jerrilynn B. Thomas, owner of the Women's News Bureau (www.womensnewsbureau.com)
and Women's Media Desk (www.womensmediadesk.com), specializes in PR makeovers.
If you would like a PR makeover to make yourself more newsworthy, contact
her at jerrilynnb@womensnewsbureau.com
.
Do YOU Need a PR Makeover to Make YOURSELF Newsworthy?
Contact the Women's News Bureau http://www.womensnewsbureau.com
Parent Company: Savvy Atlanta Female Entrepreneur
445 River Rd.
Jonesboro, GA 30236
(770) 603-6521
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