FODREAMS.COM: Media Kit Tips

Media Kit Tips

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Disclaimer: We do not propose to have all the answers nor represent ourselves as legal advisors. Any information provide in the Field of Dreams site is meant to assist our growing businesses, not to place ourselves in legal battle. Enter at your own risk! All comments are welcome. Please address questions and comments to Deb Nyberg, Webmistress .

Media Kit Tips

Package and Distribute Your Media Kit Like a Pro

Your profile, bio, and fact sheet should be printed on company letterhead and placed in an elegant two pocket folder. Complete your media kit by including
a pitch letter, your photo, brochure, ad insert, company newsletter, 2 business cards, most recent and pertinent articles (up to three), press relesses, and a
personalized promotional item if your budget can handle it. Other items include:

      Testimonials Sheet
      Exclusive sample article for them to use
      Charity work
      Recent awards
      A list of your upcoming events
      A list of sample interview questions that you feel would be make a good article

Develop a media list comprised of editors and reporters who are interested in your business industry. Blindly sending your media kit out will only get it
trashed and your business blacklisted. Editors and reporters have a long memory.

Before sending your media kit, request the editorial calendar and writers guidelines for each of the publications on your media list. Keeping your media list
current is also important. Just because the editor or reporter was there last month, doesn't mean they are still there. They change jobs and beats quite
frequently.

Place your media kit in an attractive envelope. Create a special label that includes a compelling question and let the reporter know that they can find the
answer inside. For example: How Can A Businesswoman With Only A Little Web Knowledge Take Advantage of Viral Marketing? The answer can be
found inside.

Jerrilynn B. Thomas, owner of the Women's News Bureau (www.womensnewsbureau.com) and Women's Media Desk (www.womensmediadesk.com), specializes in PR makeovers. If you would like a PR makeover to make yourself more newsworthy, contact her at jerrilynnb@womensnewsbureau.com .

Do YOU Need a PR Makeover to Make YOURSELF Newsworthy?
Contact the Women's News Bureau http://www.womensnewsbureau.com
Parent Company: Savvy Atlanta Female Entrepreneur
445 River Rd.
Jonesboro, GA 30236
(770) 603-6521