| I subscribe to many newsletters and different mail lists, all designed
with the same intent, to help me grow my business! Each has it’s
own personality and trend for which I’m grateful. I take their ideas
and try to put them to work in a context appropriate for my business.
The one underlying fact stated in each is to build a mail list by means
of a newsletter. Within the last 6 months I’ve increased my subscription
database from approx. 500 members to over 1100 members. How?
By advertising!
Something they want: First you must have something in your newsletter
people want. Content is very important and must be something specifically
related to your business. For me, I concentrate on crafting ideas
and at the end of each newsletter I have a link to a new free pattern,
available only to subscribers. They want the free pattern.
Where to advertise: Advertising is important, but not nearly as
important as where you advertise. I already stated I subscribe to
many newsletters and mail lists to receive the much-needed advice from
others who have first hand experience. For repeat visitors, give
them something for free. So I set up a free patterns page that is
not stagnant. I replace free patterns twice monthly to keep my visitors
returning to see what’s new! What better place to advertise my newsletter?
Advertise on a highly visited page. What’s more, I started enticing
visitors to subscribe by placing a photo of the free pattern that will
be included in the next newsletter. Advertise on a highly visited
page.
Of course this is just the tip of the iceberg. A newsletter must
be interesting so you’ll keep your subscribers. And don’t forget
the real reason for having a newsletter is to stay in contact with existing
and potential customers.
Cylinda, Crochet Memories
Crocheting tomorrow's heirlooms today
http://www.crochetmemories.com
Specializing in original thread crochet patterns for every occasion.
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