![]() |
![]() |
![]() |
|
Advice from A-Z
|
|
| Azriela Jaffe is the founder of "Anchored
Dreams" and author of "Honey, I Want to Start my Own Business,
A
Planning Guide for Couples" ( Harper Business 1996), and "Let's
Go Into Business Together, Eight Secrets for Successful Business Partnering"
(Avon
Books 1998) and "Starting from No, Ten Strategies to Overcome Your Fear
of Rejection and Succeed in Business" (Dearborn April 1999).
Experts say that the most vulnerable time in a marriage is years 5-7,
when the romance has generally faded and the couple is immersed in the
power
Business owners go through cycles in their business, too. After
several
Karen is a Lancaster, PA business owner who spoke candidly with me about this issue, but asked for anonymity. She has been running her own business from home for seven years, while raising her daughters, now pre-teens. I met Karen because my family is a consumer of the product she sells. During our most recent conversation, she acknowledged a major shift in her business in the last year that arose, ironically, out of her decision to stop working the business. Karen shares: "When I first started using the products (that she sells), I never intended
I put together a resume, which honestly looked pretty chatty and funny, and I went on several job interviews with personnel agencies and companies. I told my organization of 100 people that I would be leaving the business for awhile, though I'd still be using the products as a consumer. I got rid of all my business materials. It was a complete break for me. I quickly found out that I wasn't qualified for a lot of jobs. What
I love
The more I went on job interviews, the better my business started to look. In my own business, I can work without any time constraints on where I have to be at any set time. I choose what when I meet with people and when I call them on the phone based on the kids' schedules. I didn't want to miss waiting at the corner when school gets out for my youngest daughter. I wanted to be home for my eighth grader when she comes home from school, even if she's only home for ten minutes. The 6 dollar an hour jobs I could find weren't worth the sacrifice of not being with my kids. The sales commission positions I could take involved travel, which not only would take me away from home too much, but would necessitate us buying me a car. (Right now we manage fine with one car because my husband is self-employed and can walk to his office). After being away from the business for about six months, I started looking
at my business with new eyes. Suddenly it looked great to me. I realized
Nothing changed about Karen's business while she was gone. The love for her business was reignited by stepping away and realizing the benefits she had come to take for granted. She needed to look elsewhere in order to fall in love with her business once again. If you find yourself in a rut, or if your business is making you feel
|
Deb Nyberg, Webmistress
Web design, graphics and programming by On Tap Web Development
All Contents and Images copyright © 1995-2010.