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Advice from A-Z
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by Azriela Jaffe, copyright 1999 |
| Azriela Jaffe is the founder of "Anchored
Dreams" and author of "Honey, I Want to Start my Own Business,
A
Planning Guide for Couples" ( Harper Business 1996), and "Let's
Go Into Business Together, Eight Secrets for Successful Business Partnering"
(Avon
Books 1998) and "Starting from No, Ten Strategies to Overcome Your Fear
of Rejection and Succeed in Business" (Dearborn Publishing April 1999).
A hand-scribbled sign at the entrance of the supermarket caught my eye as I was leaving one Sunday morning with my three babies in tow. "Snoopy blanket lost in the supermarket. $20.00 reward." I smiled, with great compassion for the mother and that child, as I imagined the hysterical cries of a toddler who discovered upon arriving home that his or her precious Snoopy blanket was left behind. The blanket that had probably gotten dog-eared and faded from too many washes. The blanket that had been with that child since birth. The blanket that had made that child feel safe in the world and had rocked him or her to sleep a thousand different nights, was now just another dirty, torn blanket, of no sentimental use to anyone but that child. I know that same mother probably rushed back to the supermarket, hoping
to find the "blanky" laying in an aisle somewhere, perhaps a bit dirtier
but nothing a washing couldn't remedy. When she didn't find it, she probably
pleaded with customer service to call her if it was turned in. In
Why does this story appear in an advice column for the self-employed and those who love them? Because every individual who has ever left a paid job behind, either willingly or unwillingly, knows the feeling of losing that Snoopy blanket. An acquaintance of mine, we'll call her Sheila, complained to me
The evil she knew was better than the evil she didn't. The steady
paycheck she had come to rely upon gave her such a feeling of security,
it was worth the mental anguish she endured in a job she detested.
For this woman, a greater hell than a miserable job was no job at all.
For Sheila, her former position was her "Snoopy blanket." She had carried
it around for so many years, she didn't believe she could thrive without
it. The worst of it was, she didn't leave her blanket behind willingly.
She lost the
Telling someone like Sheila, "Don't worry, you'll find another job," is like reassuring that toddler, "Don't worry, you'll find another Snoopy blanket." Logically, it's true. You can buy another blanket and you can find another job. Emotionally, it's not that simple. For individuals like Sheila, there is a grieving process not unlike what one goes through when you lose a loved one. Even if you didn't love your job! If, as a friend or loved one, you try to "point out the positives" to that individual before he or she is ready to hear it, you may be met with a cold shoulder. I have met or heard from dozens of entrepreneurs who started their business when their "snoopy blanket" was torn away from them. These were reluctant business owners and consultants who probably wouldn't have ventured out on their own without a gigantic shove. These are men and women who were laid off, fired, or coaxed out of their seemingly secure jobs by spouses, business partners, and bosses. These aren't the individuals you normally think of when you think of entrepreneurs - brash, independent, courageous,visionaries. Many of them were scared stiff when they started. They might have even made a deal with themselves and their families: "I'll be self-employed only until I can get another job." They were biding time until another blanket came along. Surprise - for some reluctant business owners, self-employment turns out to be better than they ever thought. They look back at their corporate career and they don't recognize the man or woman who was there. They could no sooner return to a job than they could chop off their own foot. Some former entrepreneurs try self-employment when a job loss forces them to consider it, and they simply aren't cut out for it. Perhaps they really loved their job, or they prefer working for someone else. They don't relish the volatility of self-employment, or they can't stomach the tasks required to sell one's services. They find self-employment too lonely or stressful. When someone comes along and offers them another "blanket," they grab onto it gratefully. Daily life without the security of paid employment is manageable, but definitely not their preferred style. The next time you try to comfort a friend or colleague who has lost
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