| One of the challenges I regularly see in my line of work when people
introduce themselves, is a tendency to say things that, although nice to
know, don't really help us understand how we can help them and what kind
of clients they are looking for. The introductions or presentations are
so general that we really can not focus on any faces of persons who we
could refer to each other because"everyone in business is a good client
for me". We cannot focus on "everyone". We need a smaller field to focus
on to be able to help.
Because of this, whenever I speak on Networking or train my Chapter
members, I teach them how to make an effective presentation so people walk
away from the event having a clear view of how we can help each other.
Since people do not listen to you longer than 60 seconds (unless they have
asked the question. They will listen to the answer), it is important to
get this down to a free-flowing brief, non-rushed presentation.
The following facts and specifics will help others find work for you.
Remember, you want to speak this briefly, and SPECIFICALLY! You may not
be able to incorporate ALL of this information in your introduction. Use
what gets to the specific way someone can help, the fastest.
YOUR NAME
YOUR COMPANY
WHAT DO YOU SELL OR WHAT SERVICE DO YOU PROVIDE?
IF YOU OFFER SEVERAL PRODUCTS/SERVICES, IS THERE ONE WHICH YOU OFFER
MORE OFTEN?
HOW LONG HAVE YOU BEEN IN THIS BUSINESS?
WHAT MAKES YOUR BUSINESS UNIQUE?
DO YOU HAVE A SPECIALTY?
WHAT IS YOUR TERRITORY?
DO YOU DO COMPLIMENTARY CONSULTATIONS?
WHAT KIND OF PEOPLE/BUSINESSES WOULD BE GOOD CLIENTS FOR YOU?
WHAT SORT OF "HOT BUTTONS" SHOULD WE BE AWARE OF TO HELP GIVE YOU
LEADS?
Remember- the more you give of YOURSELF, the more you will receive.
Profnet, Inc. focuses on business
development.
Permission has been granted by Nancy Roebke to reprint this article.
Copyright Nancy Roebke
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