FODREAMS.COM: Making a Great Presentation

Making a Great Presentation

One of the challenges I regularly see in my line of work when people introduce themselves, is a tendency to say things that, although nice to know, don't really help us understand how we can help them and what kind of clients they are looking for. The introductions or presentations are so general that we really can not focus on any faces of persons who we could refer to each other because"everyone in business is a good client for me". We cannot focus on "everyone". We need a smaller field to focus on to be able to help.

Because of this, whenever I speak on Networking or train my Chapter members, I teach them how to make an effective presentation so people walk away from the event having a clear view of how we can help each other. Since people do not listen to you longer than 60 seconds (unless they have asked the question. They will listen to the answer), it is important to get this down to a free-flowing brief, non-rushed presentation.

The following facts and specifics will help others find work for you. Remember, you want to speak this briefly, and SPECIFICALLY! You may not be able to incorporate ALL of this information in your introduction. Use what gets to the specific way someone can help, the fastest.

YOUR NAME
YOUR COMPANY
WHAT DO YOU SELL OR WHAT SERVICE DO YOU PROVIDE?
IF YOU OFFER SEVERAL PRODUCTS/SERVICES, IS THERE ONE WHICH YOU OFFER MORE OFTEN?
HOW LONG HAVE YOU BEEN IN THIS BUSINESS?
WHAT MAKES YOUR BUSINESS UNIQUE?
DO YOU HAVE A SPECIALTY?
WHAT IS YOUR TERRITORY?
DO YOU DO COMPLIMENTARY CONSULTATIONS?
WHAT KIND OF PEOPLE/BUSINESSES WOULD BE GOOD CLIENTS FOR YOU?
WHAT SORT OF "HOT BUTTONS" SHOULD WE BE AWARE OF TO HELP GIVE YOU LEADS?

Remember- the more you give of YOURSELF, the more you will receive.

Profnet, Inc. focuses on business development.

Permission has been granted by Nancy Roebke to reprint this article.

Copyright Nancy Roebke