| Recently, I was asked my opinion of a (what she referred to) work
at home opportunity. Generally speaking, it has been my online experience
that women who wish to provide their families with extra income, or to
become independent, are easy targets for "work at home" scams. A
start-up kit" for $29 to $300 is all it takes to get into business...so
they are told. However, few to none of these companies provide training
in product sales.
Here are the Top 10 Targeted Scams
Internet Auction Fraud
Internet Service Provider Scams
Internet Web Site Design/Promotions
Internet Information and Adult Services
Multi-level Marketing/Pyramid Scams
Business Opportunities and Work-At-Home Scams
Investment Schemes and Get-Rich-Quick Scams
Travel/Vacation Fraud
Telephone/Pay-Per-Call Solicitations
Health Care Frauds
I am sure there are opportunities which do offer training, as evidenced
by a letter of defense I received as follows:
"I am presently working with a wonderful woman owned and operated
company that can be worked MLM if you choose, or you can retail or just
be a customer. We are doing a lot of community work such as free classes
and we do not look at our customers as "easy targets". We are very
concerned with proper nutrition and have developed a Nutritional Certification
Class. We are all very well educated women and are helping other people
to become healthy." --Verena Zbinden email: verena@iglobal.net
Michelle of Choice Promotional Products http://www.choicepromotionalproducts.com
writes: "I would not want to offend anyone in any way, but I personally
do not know of anyone who has made money in MLM's. I agree that those at
the top are the only ones I see profit. This is true, also, of many
work-at-home "opportunities". You really have to do a lot of investigating
before getting into anything like this. I would suggest that a women
in business group like our mailing list
would be a good sounding board for those who are considering any type of
MLM business opportunity, to get feedback before taking a plunge."
I seem to find more of the work at home scams consider multi-level
marketing or MLM the easiest business opportunity to solicit stay at home
moms for. To sell any product or service, you must have a potential
user. You must find how your product can remove pain from their lives.
You should provide them with testimonials, product information and samples
to allow them to try the product first (removing the fear), and then you
should give them at least 5 benefits that will actually make their life/lives
better than before they met you, and were introduced to your product.
It has also been my experience that most MLM participants utilize email
solicitation in mass spam mailings which has caused many an angry person
to attack the presentation style of MLM...as they all believe it is just
a "number's game." Hit millions of people with spam and you are sure
to find someone who will respond to you. That's how they build their
downline!
If you have a business, you must have experienced sales personnel
to help you or you must have the salesmanship skills. If someone
gave you a computer and told you it was for you to go into business, but
you didn't know how to turn it on, how much business could you generate?
If a company gives you a product and you don't know the art of salesmanship,
how are you going to generate sales?
There are many successful women in business. Each person has
her own technique in building her business. In
order for any business to be successful, you must have a product or service
that is needed. You must, must, must do demographic studies on the
industry you plan to open a business in! What is your competition?
How long have they been in business? Do they specialize in a specific
aspect of the business or are they "all around general service/product?"
Can you co-op with someone in this business?
You must secure a base of clients who will utilize your services
or purchase your product. From that root base of clients/customers,
you will receive referrals and within the structure of your business plan
you will plan to add clients/customers to the root base in a timely manner.
All of this is developed when you decide you are serious about your business
and begin with a projected budget for operation, produce a solid business
plan, and factor in seasonal flow within your business.
The success of being a business owner lies with you, and what you
are willing to do to plan for its success. Please, please, please
start your business on solid ground. There are many coaches
online who can assist you. If your personality is one who does
not wish to interact with other people in an open and friendly way, then
hire someone to do the outside sales or public relations for your company.
Just make sure you investigate any homebased business opportunity
before investing your hard earned money and time. Be careful.
There are many unethical people who want your money.
To your success,
Deb Nyberg
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