| If you are just submitting your website to the search engines and are
not actually "targeting" your specific audience, you could be losing valuable
business!
Just submitting is not enough. Have you identified your "perfect customer?"
If not, now is a good time. Once you have identified a "perfect customer"
for you, then you can perform "BullsEye Targeting."
BullsEye Targeting, simply means to narrow your submissions to specific
groups and people related to your business. If you sell cookies, then perfect
customers for you could come from:
recipe sites
cooking sites
tea selling sites
coffee selling sites
kids sites
dessert type sites
Have you linked your business to these types of businesses? There are
many more examples, these are just a few.
Another form of Bullseye Targeting, is submitting your site to
websites that advertise they list all of the cool sites of the week or
the month. There are several of these type sites listed. Send them a "cookie
recipe" and boast on your other site features!
Subscribe to newsletters that are related to your type of business
and then send them a good article. This almost always increases your "hits."
Most publishers of newsletters are always looking for fresh material for
their readers!
Spamming is the worst form of marketing! There is more business
generated from word of mouth than all the spamming in the world. Make new
friends! Have you even visited all of the women listed in your category
at FOD? Exchange links with these women! They are already in your same
category! Their audience is your audience and vice versa!
Go check out your category now and see who could benefit from
exchanging links with you. Maybe you could even partner with some of these
women to design a newsletter where you all contributed articles and advertised
all of your businesses in the same newsletter!
By: Rebecca Game
Digital-Women FREE
RESOURCES FROM Digital-Women - "women with their modems running..."
FREE NEWSLETTER
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